Megadeals concept
Rainmaker Dependency
Rainmaker Dependency
When a company relies heavily on a small number of key people
When a company relies heavily on
a small number of key people
Rainmakers represent key figures in various fields who possess a unique ability to produce exceptional results, much like the transformative effect of rain. In sports, it might be a top scorer or a pivotal player; in hospitals, the leading surgeon. In the business and sales world, particularly among "mega dealers," being a rainmaker involves not just adding skills but often removing obstacles to success. This idea underlines the importance of innate talent and strategic simplification in achieving outstanding outcomes.
THE RAINMAKER DEPENDENCY IS PARTICULARLY CRITICAL WHEN:
You play the finite market game where the number of potential buyers is limited or fixed.
You cannot afford to burn bridges by using traditional high-volume lead generation approaches.
Rainmaker dependency refers to a situation where a company relies heavily on a small number of key people, to close the bigger deals, known as "rainmakers," to drive the majority of revenue.
The Rainmaker Dependency Slows Your Ability to Scale
To solve the rainmaker dependency and
scale faster in the Megadeals space
Take away all unnecessary tasks from the rainmakers
Scaling with content and Media (sales & and marketing deal orchestration)
Learn the deal orchestration team plays between sales marketing, product etc.
Upskill the rainmakers and up-and-coming rainmakers
DEAL ORCHESTRATION
How to adress it?
One effective method to reduce dependency on rainmakers is through a well-orchestrated deal orchestration process.
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