The first book ever written about megadeals
The first book ever written
about megadeals
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€ 29.00 EUR
Book language: English
In many of the largest organizations in the world, more than 80% of the total revenue comes from less than 1% of the customer base. Megadeals makes up a large portion of the 80% and are orchestrated by so—called heroes with the abilities to bring in, master, and win those contracts. Even within the Fortune 500, very few possess the extensive knowledge of how to orchestrate megadeals, until now. Price excludes VAT and shipping."
€ 29.00 EUR
Book language: English
In many of the largest organisations in the world, more than 80% of the total revenue comes from less than 1% of the customer base. Megadeals makes up a large portion of the 80% and are orchestrated by so-called heroes with the abilities to bring in, master, and win those contracts. Even within the Fortune 500, very few possess the extensive knowledge of how to orchestrate megadeals, until now. Price excludes VAT and shipping.
For the true “whale hunters” in the B2B sales and marketing world, this is your guidebook.
Matt Dixon - Co-Author, The Challenger Sale
The Megadeals book launch hosted at Stockholm's Grand Hotel infused elegance with a Great Gatsby-like vibrancy and attracted 700 guests. The event celebrated the 2.5-year research journey of authors Christopher Engman and Johan Åberg, culminating in a book that examines major deal-making.
The evening wasn't just about enjoyment;
IT WAS A TRIBUTE TO A GROUNDBREAKING PUBLICATION THAT PROMISES TO RESHAPE OUR UNDERSTANDING OF LARGE-SCALE DEALS.
