Megadeals workshop

JANUARY 20-21

17 000 SEK ex VAT

Where: Stockholm, Grand Hotel
Who: Sales-, marketing professionals, and CEOs' in B2B companies that do or strive to do large complex deals
Includes: Breakfast, lunch and refreshments
Language: English

Average grade
9,5/10


Program 2-day workshop

Day #1

  • EXECUTIVE SUMMARY
  • THE 5 CORNERSTONES
    I. Key Initiatives
    II. Mapping The Ecosystem
    III. Driving Consensus
    IV. Trojan Horses
    V. Risk Mitigation
  • INTRO TO MESSAGING ARCHITECTURE

Day #2

  • MESSAGING ARCHITECTURE
  • I. Fundamental messaging
    II. Deal closing messaging
    III. Orientational messaging
  • DRIVING CONSENSUS
  • - Enterprise social selling
    - ABM
    - Named list targeting
    - Beeswarming

Program content

Facilitators with 25+ years of experience in sales, marketing and doing Megadeals.

Each delegate receives the Megadeals book, and a booklet of the workshop material.

We use storytelling and pragmatic exercises where delegates apply what we teach in real life customer cases from your own business.

preparation

Delegates pick a deal, industry or vertical for the workshop.

They apply what we teach on their chosen accounts in the workshop.

Read the chosen account(s)' annual report(s) and/or other similar material.

Do you want to know more about the workshop?

Download our PDF that describes the workshop in more detail.

Register your interest below and we will contact you