Megadeals workshop
April 21-22
17 000 SEK ex VAT
Where: Stockholm, Grand Hotel
Who: Sales-, marketing professionals, and CEOs' in B2B companies that do or strive to do large complex deals
Includes: Breakfast, lunch and refreshments
Language: English
Average grade
9,5/10
Program 2-day workshop
Day #1
- EXECUTIVE SUMMARY
- THE 5 CORNERSTONES
I. Key Initiatives
II. Mapping The Ecosystem
III. Driving Consensus
IV. Trojan Horses
V. Risk Mitigation
- INTRO TO MESSAGING ARCHITECTURE
I. Key Initiatives
II. Mapping The Ecosystem
III. Driving Consensus
IV. Trojan Horses
V. Risk Mitigation
Day #2
- MESSAGING ARCHITECTURE
I. Fundamental messaging
II. Deal closing messaging
III. Orientational messaging
- DRIVING CONSENSUS
- Enterprise social selling
- ABM
- Named list targeting
- Beeswarming
II. Deal closing messaging
III. Orientational messaging
- ABM
- Named list targeting
- Beeswarming
Program content
Facilitators with 25+ years of
experience in sales, marketing
and doing Megadeals.
Each delegate receives the Megadeals book, and a booklet of the workshop material.
We use storytelling and
pragmatic exercises where
delegates apply what we teach in real life customer cases from your own business.
preparation
Delegates pick a deal,
industry or vertical for the
workshop.
They apply what we teach
on their chosen accounts
in the workshop.
Read the chosen account(s)' annual report(s) and/or other similar material.
Do you want to know more about the workshop?
Download our PDF that describes the workshop in more detail.
